佟世璐教授論文再獲國際頂尖期刊審核通過
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? ? ? ?附論文摘要部分：
On the Impact of Uncertain Cost Reduction when Selling to Strategic Customers Many products undergo cost reductions over their product life cycles. However, strategic customers may have more incentive to wait if they expect a cost reduction to lead to a price drop. A firm that does not face any uncertainty can use pricing strategies such as price commitment and price matching to alleviate the strategic waiting of customers. However, these pricing strategies provide less flexibility than dynamic pricing for a firm facing uncertainty. In this paper, we examine the impact of cost reduction under dynamic pricing, price commitment and price matching when cost reductioncan come from production learning or from technology advancement. The firm makes pricing decisions when facing uncertainty in future cost, and strategic customers decide whether to wait when facing uncertainty in future price. We show that in general the firm’s profit is higher when future cost is more uncertain, but not necessarily when cost reduction is more significant. In addition, production learning and technology advancement can have opposite effects on the optimal pricing decisions and the choice of pricing strategy.
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? ? ? ?很多產品在它們的生命周期會經歷成本下降的階段。然而，如果策略性客戶期望產品由于成本下降引起的價格下跌，他們可能更有動力去等待更低的價格。沒有面臨任何不確定性因素的公司可以采用如價格承諾和價格匹配的定價策略來消除策略性客戶等待未來價格下降的情形。但是，比起動態定價，這些定價策略為面臨不確定性因素的公司提供更不理想的伸縮性、機動性。這篇論文著重探討由生產學習過程或技術進步帶來的成本下降時，在動態定價、價格承諾和價格匹配的定價策略下成本下降帶來的影響。當面臨不確定的未來成本，公司得做出定價決定；當面臨不確定的未來價格，策略性客戶得決定是否等待?？傮w而言，當未來成本更不確定時，公司利潤會更高，但這不一定說明成本下降程度更顯著。此外，生產學習過程和技術進步可能對最佳定價決策的制定和定價策略的選擇有著相反的效果。
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